Articles

Track how users read web content with Google Analytics

There is not really a standard way to track how content is being read on the internet. Here I describe my solution that allows for analysing reading of content as a funnel and I include the code to measure the different reading milestones on a web page. The visualisation example is created with Google Analytics 4, but it can easily be implemented with other tools as well.

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Event driven data layer - how can you trigger actions on a data layer push?

Only when I started working with Adobe Launch - which was before there were event driven data layer (EDDL) Launch extensions - I started to realise how good Google Tag Manager's (GTM) data layer is.

Launch offered a solution that relied on polling and that did not impress me, as I knew Google Tag Manager's data layer event trigger fired immediately. Which is what brought me to the question: how can you trigger actions on a data layer push?

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